por Deivison Arthur
Co-Founder & CEO - EB.TECH
3 min

Ready or not... tokenization took off!

Originally seen as a niche technology, cryptocurrencies have now entered the mainstream, with major companies and financial institutions investing in them.

Bitcoin remains the most well-known cryptocurrency, but now there are thousands of different coins and tokens, each with their own unique characteristics and use cases.

CBDCs are gaining prominence and may represent a significant change in the global financial landscape. CBDCs have the potential to offer greater security and stability.


For me, NFTs are more important than cryptocurrencies themselves. This is due to the programmability of smart contracts and gamification, which offer a multitude of applications. And few can perceive the intrinsic security that exists in NFTs.

An NFT is essentially a perceived value deposit, but in order to recover the deposited value, the NFT needs to continue to have the perception of value and also be resold in the market.

In short, if someone steals an NFT, they will need to resell it to recover the deposited amount. And there are ways to impose security levels, such as programming a Black List in the smart contract to lock the resale of a stolen NFT.

One type of NFT that I consider especially interesting and highly tangible are Phygitals. These NFTs represent physical products and introduce a new type of consumer to the market: the investor consumer.

This consumer acquires the asset with the aim of reselling it in a secondary market, seeking to gain from the scarcity of the product or the opportunity for early purchase.

Unlike conventional cryptocurrencies, NFTs have a tangible dimension that attracts a new audience. The possibility of having a physical asset associated with a digital token creates a unique experience for consumers, who can emotionally engage with the context represented by the NFT.

This also opens doors to the creation of new business models, such as selling tickets for physical events, where the NFT functions as a unique and exclusive digital ticket that can be easily resold in the secondary market.

The ticket as an NFT will make the supply and demand transparent, thus showing the base value (floor price) of the tickets.

In addition, NFTs offer a way for creators to monetize through royalties from secondary sales, allowing them to receive direct and fair compensation for their work without relying on traditional intermediaries.

This democratization of the tokenization market is revolutionary and brings new opportunities for those involved.

However, it is important to note that, like cryptocurrencies, NFTs also face challenges such as lack of regulation and the possibility of counterfeiting. It requires careful monitoring of the market and a cautious approach when investing in NFTs.

Despite the challenges that NFTs and cryptocurrencies have faced, their potential for innovation and disruption remains relevant and latent in all media and sectors.

The future of tokenization is promising, and it is important to closely follow this evolution in order to seize the opportunities that arise and also to have enough time to digest all the information and understand its applicability.

In other words, it's worth remembering the saying: The early bird catches the worm!